The Joke That Is Ivanka Trump's Brand

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President Trump's daughter-wife (kudos to Bill Maher for coining the denomination ) had dreams of Versace. Then, reality slapped her in the face and she had to pivot! The New York heiress with no sex tape decided to become an inspiration for what a very smart marketing team called "Women Who Work". After all who could embody the dreams of self made success better than Donald Trump's daughter? Gag on the irony! For Ivanka's target audience, Donald Trump was just the Orange guy who hosts the apprentice and who whines about everything Obama. They knew nothing or very little about the sex scandals, the bankruptcies, the I-would-date-her-if-she-wasn't-my-daughter, the obsession with the Central Park Five, the marking-Afro-Americans-applications-with-the-letter-c-for-colored and every other thing that surfaced or resurfaced ever since he declared all Mexicans  rapists. Even if they knew, they didn't really care. As far as they were concerned, Ivanka wa

Review of Jeffrey Toobin's "The People vs OJ Simpson, The Run of his Life"


In the epilogue of his book Jeffrey Toobin summarizes the civil trial (1997) at the end of which Orenthal James Simpson was found liable for the deaths of Nicole Brown Simpson and Ronald Goldman. And while one would think OJ Simpson would silently disappear in the land of criminals who got away with murder, the verdict was the beginning of another trial starring the unapologetic ex American football player. Ordered to pay nearly 35 million dollars to the families of his two victims, OJ claimed bankruptcy. Today, he owes them as much as 58 millions. Among the possessions Simpson gave away to avoid them being seized by the Goldman's lawyers were the trove of items OJ will stand trial in 2008 for stealing at gunpoint. At the end of this third trial, OJ was sentenced to 33 years in jail with eligibility of parole in nine year. Shockingly or not so shockingly enough, he was granted parole and becomes eligible for release as early as October first,2017. 

In his remarks during the parole hearing, the man who was once found guilty of battery and abuse, the man who, when cornered under oath, took full responsibility for all the marks on his wife, the man who was found liable in the wrongful death of his ex wife and her visiting friend, that same man told the parole board: I've basically lived a conflict free life. A tad more delusional, he could get elected president of the United States. A guest on Jake Tapper's Lead on CNN, Jeffrey Toobin expressed his very articulate opinion on Simpson's self  centered detached persona: It was Simpson at his worse. Self pitying, narcissistic, mouthing the words he was sorry but clearly indicating he had nothing to be sorry for and worse yet, saying he led a conflict free life when he was a convicted and confessed domestic abuser and we all know Nicole Brown had called 911 repeatedly on him, so the idea that he feels domestic violence is not really violence or not really conflict I think is indicative of some of the attitudes we have seen throughout his life which I thought was pretty bad. Which takes us back to the Los Angeles criminal trial and Toobin's book.

I reviewed The People vs OJ Simpson, The Run of his Life for my book club Lebanese Readers Society

Toobin, a career prosecutor, who was one the legal reporters covering the criminal trial, wrote the book after the now infamous not guilty verdict and included a chapter (the epilogue) about the civil case. The book is really different from all those written by either members of of prosecution team and the Dream Team or those who would have given anything to be an active part of the show but weren't lucky enough. In fact, Toobin has nothing to prove: he doesn't need to rewrite the case for the prosecution nor does he need to argue that every man has the right to a good defense under the law and that a good attorney cannot reject clients based on whether public opinion and evidence are on their side or not. Toobin is an independent third party, someone who didn't loose anything during the trial, not his career, not his credibility and definitely not his soul. 

Toobin establishes a timeline not only of the murders but of the years that preceded the murders at the heart of the so-called trial of the century: he defines the settings of the story: the racially charged, celebrity-obsessed city of Angels still dealing with the aftermath of the Rodney King riots. From the very beginning, Toobin explains that the trial was never about the savagely stabbed woman in Bundy or the abusive husband hiding in a NFL jersey. Well, it was about them until Robert Shapiro hired Johnnie Cochran who, according to Toobin had told his friends before being retained that OJ was in massive denial and that he obviously did it. But once hired, Johnnie created an alternative reality in which he could portray OJ as a victim. If the prosecution perspective was to prevail, the crime would be seen as the consequence of escalation of domestic violence. As Nicole's abusive husband, OJ Simpson would be found guilty. As a black man framed by the Los Angeles Police Department, OJ would be seen as a victim, the victim Rodney King truly was. On the defendant seat was no longer sitting the abusive husband but the racist LAPD, the police department that produced the officers who used their policemen batons to beat Rodney King as he lied motionless on the streets. OJ Simpson who famously refused to define himself as a black man - I'm not black, I'm OJ - became every black man ever wronged by the LAPD. This approach will prove to be gold with a minorities jury. 

Marcia Clark was a good prosecutor but she dealt with facts. The jury who never grasped the difference between blood type and DNA wasn't big on facts. It was about feelings, about revenge and retribution. In Toobin's words, Johnnie Cochran, in his own crusade against the LAPD, managed to make an obscene parody of an authentic civil rights struggle.

And the biggest tragedy remains the death of Ron Goldman. In the FX series based on Toobin's book, Ron's father tell Sarah Paulson's Marcia Clark: Ron is dead. And it's like no one even cares ... It's like Ron is a footnote in his own murder. It's not just a smart screenwriter signature. It is the truth and it really makes everything related to the Simpson trial, from Dershowitz constant presence on TV to the rise of the Kardashians, a joke written with an innocent good man's blood. 

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